Heroes (known as “Favourites” in Australia and New Zealand) is a brand of boxed/tinned confectionery produced and distributed by Cadbury.
Cadbury introduced Heroes to the marketplace in 1999 as a response to rival Mars’ “Celebrations“.
According to Cadbury:
Heroes are a mix of miniature bites available in carton and tub formats that are ideal for sharing. Heroes fans love to rummage in the box to find their favourites, including Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Twirl, Wispa, Eclair, Fudge and Creme Egg Twisted.
Let find out if this “mix of miniature bites” is gluten-free.
Are Cadbury Heroes Gluten Free?
The Answer is: YES*
*UPDATE DECEMBER 17, 2019*: Reader Fiona Spencer contacted Cadbury, and the company responded “Cadbury confirmed they [Heroes] are gf if you avoid the dinky decker, as these are manufactured separately”. So according to a direct email conversation with Cadbury, Heroes are gluten free EXCEPT for the Dinky Decker candies!
Thanks Fiona! With this confirmation, we can happily share that you can enjoy Cadbury Heroes this holiday season if you are Coeliac or have a gluten intolerance/allergy. Just be careful to avoid the Dinky Decker chocolates!
Photo: Cadbury Gifts Direct
Ingredients
MILK, sugar, glucose syrup, cocoa butter, cocoa mass, vegetable fats (palm, shea), glucose-fructose syrup, whey powder (from MILK), whole MILK powder, emulsifiers (E442, E471, SOYA lecithin, sunflower lecithin, E476), skimmed MILK powder, humectant (glycerol), whey permeate powder (from MILK), MILK fat, salt, molasses, flavourings, sodium hydrogen carbonate, colour (paprika extract).
Heroes Nutritional Information
Every 100g of Cadbury Heroes contains 483 calories. This consists of 65g carbs, 4.6g protein, 22g fat, 1.3g fibre and 0.29g salt – source
For more information, go to the official website here: www.cadbury.co.uk/products/cadbury-heroes
When contacted, Cadbury confirmed they are gf if you avoid the dinky decker, as these are manufactured separately
Thanks for the heads up Fiona! Updating the article now!
Just googling if Hero’s are Gluten free … wish my hubby had checked properly ????as currently missing the darts final sat on the throne!! So to speak. Yes he’s eaten 2 “deckers” and now paying the price.
So avoid bless ????
The current box of Heroes’ ingredients list includes barley malt extract. It doesn’t say which chocolates contain this (it’s in the main list of ingredients rather than the extra bit that does say Dinky Deckers may contain wheat) so I don’t think we can be sure any of them are gluten free any more. It’s very confusing why barley malt extract has suddenly been added and isn’t even on the Cadbury website details.
Hi Leanne, thanks so much for the heads up! Did it look like the most recent branding and a new box? Maybe they changed the ingredients. Like you said it’s so confusing because the website hasn’t changed.
As of Jan 2021, they don’t appear to be gluten free. We got a bag for Christmas that has barley malt extract on the label, and when I attempted to contact Cadbury/Mondelez, I got a standard “everything is on the label” rather than actual information. We normally get the Cadbury selection boxes for Christmas (and we did this year also), and those are fine, with the normal exceptions. I’m wondering if this is the same issue that we have with the Hershey’s miniatures (Mr. Goodbar, Milk, Dark, the red one that isn’t gluten free) where all use the same equipment and don’t really clean it very well between since they’re all going into the same bag. Such a bummer! I was really looking forward to the Crunchies!
They have barley malt extract now and are no longer gluten-free
Thanks for the comment Cian, can you confirm where you are located? This may be just in a specific region, as we have found Cadbury and other similar brands to have vastly different recipes in the US, UK, Australia, etc.