Rice Krispies (also known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal marketed by Kellogg’s in 1927 and released to the public in 1928.
Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or “berries”, cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp.
When milk is added to the cereal the walls tend to collapse, creating the “Snap, crackle and pop” sounds.
Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap, Crackle and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.
Rice Krispies are made by the Kellogg Company. The “Snap, Crackle and Pop” slogan was in use by 1939 when the cereal was advertised as staying “crackly crisp in milk or cream…not mushy!” with claims that the cereal would remain floating (without sinking to the bottom of the bowl) even after 2 hours in milk.
Question: Are Kellogg’s Rice Krispies Gluten Free?
Rice Krispies are, in fact, not gluten-free. Malt flavoring is made from barley and barley is a whole grain that is closely related to wheat, therefore it contains gluten and should be avoided if you have celiac disease or are following a gluten-free diet.
Rice Krispies contain rice, sugar, salt, malt flavoring, iron, ascorbic acid (vitamin C), alpha tocopherol acetate (vitamin E), niacinamide, vitamin A palmitate, pyridoxine hydrochloride (vitamin B6), riboflavin (vitamin B2), thiamin hydrochloride (vitamin B1), folic acid, vitamin B12 (as cyanocobalamin), and vitamin D.