SOYJOY is a Japanese nutritional bar product made by Otsuka Pharmaceutical, a company we previously mentioned who is behind the popular rehydration drink, POCARI SWEAT. They also are known for their Calorie Mate nutritional and dietary products.
From Otsuka: “SOYJOY is a nutritional food made with whole soybean flour, fruits and nuts, containing no wheat. They offer a smart and delicious way to enjoy the nutritional goodness of soy, including vegetable protein, soy isoflavones, and dietary fiber.”
Many people want to find a safe gluten free protein and nutritional bar when visiting Japan and other parts of Asia. But is SOYJOY gluten-free and safe for people with Celiac Disease? Let’s find out.
This article was last updated with new information on: March 25, 2025
Is SOYJOY Gluten Free?
Yes
Yes! All types of SOYJOY bars (nutritional protein bars) are made of just soy flour and are safe to consume, even for people with Celiac Disease. These are not labeled gluten free, but have been confirmed safe by a variety of Celiac sources, including the GlutenBee team!
We probably had about 20-30 of these SOYJOY bars while out in Japan. They are one of the few safe, gluten free products you can get from 7/11, Lawsons, Family Mart, and other konbini.
SOYJOY Products (all gluten free)
- SOYJOY Blueberry
- SOYJOY Strawberry
- SOYJOY Apple
- SOYJOY Raisin
- SOYJOY Almond & Chocolate
- SOYJOY Peanuts
- SOYJOY Green Tea & Macadamia
- SOYJOY Sweet Potato
- SOYJOY Fruits & Cheese
- SOYJOY Fig & Raisin
- SOYJOY Black Sesame
- SOYJOY Calorie Control 80
- SOYJOY Plant-Based Banana
- SOYJOY Plant-Based White Chocolate & Lemon
Here are a bunch of pictures of a SOYJOY products we got at various konbini, grocery stores, and convenience stores while visiting Tokyo, Japan on a trip to Asia in March 2025. All photos copyright Moloney Creative Agency.
SOYJOY Blueberry Ingredients
Soy flour (Japan-processed, non genetically modified), raisins, margarine, processed blueberry, eggs, processed pineapple, coconut, non-digestible dextrin, sugar, white chocolate, inulin, powdered skim milk, salt/fragrance
Source: Otsuka Pharmaceutical Co, Ltd.
SOYJOY Blueberry Nutrition Facts
SOYJOY per 30g (full bar) nutritional facts. This serving contains:
- Energy: 134kcal
- Protein: 4g
- Fat: 7.4g (Saturated Fatty Acids: 3g, Trans Fatty Acids: 0g)
- Cholesterol:5-11mg
- Carbohydrates: 15.2g (Sugars: 11.3g, Dietary Fiber: 3.9g)
- Sodium Chloride (Salt) Equivalent: 0.07–0.17g
Visit the official SOYJOY Website
View the official SOYJOY website from Otsuka Pharmaceutical here: https://www.otsuka.co.jp/en/nutraceutical/products/soyjoy/
Explore other nutritional and dietary products by Otsuka Pharmaceutical.
