Prime Hydration, also known as Drink Prime, is a hydration and energy drink company started by popular YouTubers and influencers KSI and Jake Paul. Similar to other influencers like Nelk with Happy Dad and Mr. Beast with his chocolate bar company, Feastables, this company is a creator focused product made for a younger demographic.
What is Prime Hydration?
Prime Hydration is a hydration drink line from KSI and Jake Paul. It’s made up of 10% coconut water, B vitamins, antioxidants, and electrolytes. It also has a lot less sugar than typical sports/hydration drinks, with just 2g per serving! There are zero added sugars.
Here is a bit more about the story from Prime’s about page:
‘We’re excited to announce Prime to the world and showcase what happens when rivals come together as brothers and business partners. Our goal was to create a fantastic hydration drink that can fuel any lifestyle.
Over the past year, we’ve worked countless hours to formulate the product from scratch, lock in deals with the largest retailers in the world, and build a multi-hundred person team to get our products to the shelves.
We’re humbled by the process of creating a real brand & look forward to competing with some of the biggest beverage companies in the world. As underdogs, we always cherish the opportunity to show the world what’s possible.
Now that we’re both fighting for the same team, we truly believe the sky is the limit.
⁃ KSI & Logan Paul’